Monday, May 28, 2007

This ad is taken from a Versace advertising campaign. In most clothing ads, there is atleast a suggestion of cloth. There is a word mentioned under Versace, "COUTURE" means the business of designing, making, and selling highly fashionable, usually custom-made clothing for women. But in the above displayed clothing ad, there are no custom-made clothing marketed for the customers to buy.
There is a Fallacy of Distraction, as there is a misuse of a naked model incorrectly related to a highly fashionable and designer brand of clothing where no valid conclusions can be drawn from the ad.
There is also a Fallacy of Style over Substance, as the nakedness of the women does not give an evidence of the Versace clothing being exceptionally good or better than the others in the market.
The advertiser here has also changed the subject by an invalid use of a naked woman playing billiards advertising for a clothing company.
This is a prime example of a sexist advertisement.

1 comment:

SharkySpy said...

Extremely well worded blog entry! It is a shame that sex sells alost anything now adays. Women are valued more as a marketing tool than they are as individuals - truly sad!