It's Mario Again....

This is an advertisement taken from the internet that advertises Kraft’s Macaroni and Cheese. As one can see, characters of the popular game, Super Mario Brothers, hop out of the box energetically. The background is clean white in contrast with the bright orange of the product and the colorfulness of the characters.

There is a fallacy of false analogy in the advertisement. In black print, it says, “An adventure in every bowl,” yet the word adventure does not technically relate to a bowl of macaroni and cheese. Here, the advertisers compare a game character’s image of having an adventure in his game with a bowl of macaroni and cheese. The two has nothing to do with each other, since foods don’t have adventurous journeys like Mario. Having the game characters running around in a game consol and having character-shaped macaronis in a bowl is two completely different issues. The consumer will not have the same “adventure” by eating the product as playing the game.

The ad is trying to claim that Mario and his friends have a fun adventure in their game, so that means that they are going to have to same adventure as foods. However, that is not a valid statement because characters moving around inside a screen and character-shaped macaronis are two different, unrelated things.

"So easy a caveman could do it..."

Geico's ad campaign slogan is "so easy even a caveman could do it." This is a anthrocentric (human-centered) fallacy. The claim is that checking into or switching auto insurance over to Geico insuarnce via computer is so easy that a caveman would be able to do it. The underlying message is that switching to Geico insurance is very simple. At issue is that a caveman would have to drive a car therefore needing auto insurance and that the caveman would have to know how to use a computer. In addition, the caveman would have to have the ability to reason or compare in order to understand Geico's comparison if he did drive a car and did know how to use a computer. There are many factors of auto insurance comparison, such as coverage levels, types of coverage, etc. that make auto insurance difficult for many modern humans to understand.