This ad is a fallacy because it attempts to create a False dilemma. It aims to force the reader to feel that in order to show her that he cares he must buy her diamonds. This is an attempt to make this man feel like he has no choice but to the buy the jewels, otherwise she will never know he cares. It makes the assumption that a woman loves a man because of material things they receive, without them they may forget that he loves her. Certainly the man doesn’t want to feel that his woman has forgotten that he loves her- so what does this ad pose as the one and only solution? You think it would be “ tell her you love her by writing a love letter, take her to a romantic dinner, have an open heart to heart, or a slow dance- no way- the ad says get diamonds- that’s true love!
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