Informal Logic-A Fallacy

This ad is taken from a Vodka advertising campaign. Under the title "Just Add Vodka", it features a bottle of Vodka pouring its contents on a sleepy hamlet. The atmosphere is gloaming as it is dark, lack of activity, and the isolated lights at the border of the image suggest a dreary city where there is nothing to do. This inactivity is further highlighted by a sharp contrast between a dreary hamlet and an agitated city that has sprung up where the Vodka splashes to the ground.

There is a fallacy of False Analogy as bottles of Vodka are not so absurdly large, and do not pour their contents on sleepy villages.

The message from the advertisement can be paraphrased as a claim, "If you add Vodka to your life, your sleepy life can be transformed into a life of cosmopolitan excitement."

There is also a Fallacy of Deduction where a premise," If you add Vodka to your life, your sleepy life can be transformed into a life of cosmopolitan excitement." is incorrectly applied to the conclusion of purchasing Vodka.

A life of cosmopolitan excitement is desirable, but can not attainted by drinking Vodka.