Eternity Ad

This ad is a fallacy because it creates an Appeal to Motives.
It wants the reader to believe that if you use Eternity then you too can
find eternal love. It pictures this loving typical American couple embraced and in a
dreamlike angelic state. This is true love- it is eternal. Do you want true love? If so
wear Eternity- and certainly you will find it!

Bacardi Ad

This ad is a False Deduction fallacy because it attempts to deduce that this boring inspector
by day becomes a fun, attractive “chic magnet” at night just because he drinks Bacardi. It wants the reader to believe that no matter how dull and boring your life or day job may be you can have a fun, sexy, exciting, joy filled night if you drink Bacardi.

uZap Ad

This ad is a Fallacy of Deduction. It wants the reader to believe that
if you use “uZap” then you will be thin like Fiona Xie- yet it ignores the
fact that Fiona Xie has never had a weight problem. So using
uZap did not make her thin. However, some may not know this so it would seem
logical to make the assumption the ad wants the viewer to make. “Uzap makes you thin”

Kool Ad

This “Kool” ad is a fallacy because it appeals to motives.
The brand itself uses prejudicial language. It leads the viewer
To believe that if you smoke “Kool” then you will be cool. Taking a step further this ad places a young man on a “kool” surfboard riding what must be a “kool” wave on a beautiful beach on a perfect day. It wants the viewer to believe that this is “kool” and why? It’s obvious- he smokes Kool.

Diamond Ad

This ad is a fallacy because it attempts to create a False dilemma.
It aims to force the reader to feel that in order to show her that he cares he must buy her diamonds. This is an attempt to make this man feel like he has no choice but to the buy the jewels, otherwise she will never know he cares. It makes the assumption that a woman loves a man because of material things they receive, without them they may forget that he loves her. Certainly the man doesn’t want to feel that his woman has forgotten that he loves her- so what does this ad pose as the one and only solution? You think it would be “ tell her you love her by writing a love letter, take her to a romantic dinner, have an open heart to heart, or a slow dance- no way- the ad says get diamonds- that’s true love!

Diet Pepsi Ad

This ad is an Inductive fallacy because it wants the viewer to believe that
if he or she drinks Diet Pepsi they too can be a “soulful, smooth cat” with sexy arm candy. It disregard’s the fact that there can only be one Ray Charles, and Ray would look cool and have beautiful ladies hanging around no matter what he was drinking. Yet the ad wants you to believe the full "coolness" of Diet Pepsi. Ray Charles is cool cause he drinks diet pepsi- Diet Pepsi is cool because Ray Charles drinks it, and what's most important you too can be "cool" if you drink it too!

Tide Ad

This ad is a fallacy because it makes a Hasty Generalization.
It concludes that Tide will leave your laundry clean and that doing laundry will be easier for you because of it. However, this may not be true. It is possible that Tide may not clean everyone’s clothes. It makes the generalization that no matter how dirty your clothes are Tide will leave them clean and looking new.

Living Ad

This ad is an Appeal to Authority fallacy because Martha Stewart is seen an expert in “living”. People look to her for advice on how to decorate and entertain.
This ad wants the reader to believe that in order to truly “live” you must live like Martha.

Newport Ad

This ad creates a fallacy of Cause and Effect.
This ad wants the viewer to think that when you smoke Newport then you will look fit and trim and have great pleasures. It gives the viewer a directive “Fire It Up”. So the viewer is supposed to believe that by lighting a Newport they will have fun laughing and surfing with a “babe” at your side.

Skyy Vodka Ad

This ad is a cause and effect fallacy because it attempts to make the viewer believe that if you drink Skyy then you too will look beautiful, have men waiting on you hand and foot and that the camera will want and love you.