This “Kool” ad is a fallacy because it appeals to motives.
The brand itself uses prejudicial language. It leads the viewer
To believe that if you smoke “Kool” then you will be cool. Taking a step further this ad places a young man on a “kool” surfboard riding what must be a “kool” wave on a beautiful beach on a perfect day. It wants the viewer to believe that this is “kool” and why? It’s obvious- he smokes Kool.
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