Sunday, June 3, 2007

uZap Ad


This ad is a Fallacy of Deduction. It wants the reader to believe that
if you use “uZap” then you will be thin like Fiona Xie- yet it ignores the
fact that Fiona Xie has never had a weight problem. So using
uZap did not make her thin. However, some may not know this so it would seem
logical to make the assumption the ad wants the viewer to make. “Uzap makes you thin”

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