Monday, May 28, 2007

Fallacy

This ad is taken from the website, http://www.helpinganimals.com. In case the letters are not legible, they say, " Million of campanion animals are condemned to a sad life of loneliness-isolated in a crate or pen or kept on a chain with no exercise or attention. Your animal campanions need and deserve lots of playtime, love , and care-they are part of your family. Be your animals' guardian angel-they depend on you."
There is a fallacy of Appeal to Pity because the advertiser here is preying upon the audience's sympathy to solicit a favorable response of buying the animals by mentioning words such as "animals are condemned to a sad life of loneliness" and "Be your animals' guardian angel-they depend on you."
There is also a Fallacy of Distraction as the attractiveness of the model portrayed in the ad excessively distracts the audience from the fact of buying an animal.
There is also an Appeal to Popularity because they have used the famous Famke Janssen, a former fashion model and an actress in Goldeneye and X-Men series to persuade people to buy animals from PETA(People for the Ethical Treatment of Animals).

No comments: