Fallacies of Distraction: "live the dream." I don't think perfume scent can make people dreaming about anything. Also, if people do dream due to the scent, they can't "live" in it. This is so distracting and doesn't make sense.
OK, I'm willing to buy that cigs kill people. But some people at least found them sexy once upon a time. Alright, I don't really recall just why that was, but I do remember a lot of long close-ups of movie stars from the 30's, 40's, and '50's looking super-cool and drawing on cigs.
Do more than identify and contradict these, even if they feel as obvious as this one probably does.
How does Camel want to get us to believe that the cigs are sexy? What are we associating? There's the lady, to be sure, and she has a cigarette. But what's the thought-process that the advertiser anticipates?
Interesting. I may buy distraction, but I'm not sure just what you're doing with it yet.
What's the ad's claim?
"Buy Calvin Klein's Euphoria to ______________?
To "live the dream"? What does that mean?
Rest assured whoever put this ad up has a claim somewhere. And the distraction is not to distract us from the claim, but from some aspect of argument.
"Live the dream" is a stock phrase, isn't it? That is, it's something like an old saying. We have some idea of a meaning that's not it's literal meaning and that comes from repeated use. What is that? What does it have to do with the coppered-out background, the superimposed translucent figure top-right, the rounded contours of the case or package or whatever it is that seems suspended lower right, just off center?
From these things perhaps you can distill for me a message, a claim:
"Buy Calvin Klein's Euphoria because ____________."
Then you can explain what distracts whom from what.
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OK, I'm willing to buy that cigs kill people. But some people at least found them sexy once upon a time. Alright, I don't really recall just why that was, but I do remember a lot of long close-ups of movie stars from the 30's, 40's, and '50's looking super-cool and drawing on cigs.
Do more than identify and contradict these, even if they feel as obvious as this one probably does.
How does Camel want to get us to believe that the cigs are sexy? What are we associating? There's the lady, to be sure, and she has a cigarette. But what's the thought-process that the advertiser anticipates?
Interesting. I may buy distraction, but I'm not sure just what you're doing with it yet.
What's the ad's claim?
"Buy Calvin Klein's Euphoria to ______________?
To "live the dream"? What does that mean?
Rest assured whoever put this ad up has a claim somewhere. And the distraction is not to distract us from the claim, but from some aspect of argument.
"Live the dream" is a stock phrase, isn't it? That is, it's something like an old saying. We have some idea of a meaning that's not it's literal meaning and that comes from repeated use. What is that? What does it have to do with the coppered-out background, the superimposed translucent figure top-right, the rounded contours of the case or package or whatever it is that seems suspended lower right, just off center?
From these things perhaps you can distill for me a message, a claim:
"Buy Calvin Klein's Euphoria because ____________."
Then you can explain what distracts whom from what.
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