In case the bottom is not entirely legible, it says "74 percent of people who drink an extra litre of evian pure natural mineral water a day notice their skin looking smoother, more hydrated, and as a result visibly younger".
This is another clear example of fallacious advertisement, trying to equate a product with sex-appeal. This is not to say that evian will not hydrate ones body, but so will any other water. Turn the faucet and you can hydrate! We should all realize by now that evian is naive spelled backwards.
1 comment:
OK, here I see fallacy, and I see counterexample. But we can go farther. How does the fallacy work, exactly?
Surely another water would hydrate; that sounds right. How does Evian imply that their water hydrates specially or enables some "you" to show "it" off?
And what does Evian claim that has to do with water?
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