This ad is taken from http://media.marketwire.com. In case if the letters are not legible, the words are. "Super. That's how milk makes you feel. The calcium helps bones grow strong, so even if you're not from Krypton, you can have bones of steel. got milk? "
In this ad, there is an appeal to populartiy as it pictures Brandon Routh (Superman in Superman Returns). A statement in the ad says, "That's how milk makes you feel." Drinking milk makes an individual feel like a superman is a false analogy. Steel, a strong alloy mainly comprised of iron and carbon is incorrectly compared to delicate human bones. Thus, it is also a false analogy.
Monday, May 21, 2007
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1 comment:
Appeal to popularity.
False analogy.
Both work. Score 2.
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