This ad is an "appeal to popularity" fallacy. The ad looks simple and plain enough and there is no written claim. The underlying claim is that drinking this particular alcohol is classy or leads other people to think that you are classy. This is spelled out with the Gold bottle against the black background - this states prestige and class. The jewelry scattered about add to the message of prestige. There are diamonds strewn about, very expensive looking diamonds. The fallacy is that anyone, including a poor person, could buy and drink this alcohol - it doesn't take a rich person and does not heighten a person's status in life. It is not going to change their lives or make them any more prestigious than what they already are.
1 comment:
This ad is an "appeal to popularity" fallacy. The ad looks simple and plain enough and there is no written claim. The underlying claim is that drinking this particular alcohol is classy or leads other people to think that you are classy. This is spelled out with the Gold bottle against the black background - this states prestige and class. The jewelry scattered about add to the message of prestige. There are diamonds strewn about, very expensive looking diamonds. The fallacy is that anyone, including a poor person, could buy and drink this alcohol - it doesn't take a rich person and does not heighten a person's status in life. It is not going to change their lives or make them any more prestigious than what they already are.
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