This ad is an extract from the Hitman Blood Money website, www.hitmanbloodmoney.comThe ad portrays a woman laying on a silk bed dressed lasciviously. She is shot dead in the head. The words on top of the ad says, "Beautifully executed." Does it mean that every beautiful woman needs to be executed or shooting a woman in the head is beautiful? or it means that in the Hitman Blood Money video game series, one can not just execute, one has to execute in style, beautifully?
This is an advertisement made for the sale of Playstation 2(XBOX). The consumers of playstations are mainly children from the age of 8 to 16. The designer seems to have taken the game's concept a little bit too far. There were fantasy based executions taking place in such video games, but now real-life human aspect of execution is extreme.
There is a fallacy of Argument from Ignorance as the designer of this advertisement suspects that such a voluptuous portrayal of a dead woman lying on the bed is appropriate for young children to watch.
There is also a fallacy of Style over Substance as the designer of this ad thinks that the partial nakedness displayed in the ad will encourage people to buy their video games whereas parents do not want to buy such hedonic video games for their children.
There is also An Appeal to Prejudicial Language as the advertisement states , "Beautifully Executed" as "beautiful" is an adjective subjected to women only and here the ad is talking about the execution of women in particular.
2 comments:
This advertisement is a blatant example of conflation of sex and violence in today's media.
I agree but it is also an example of how much kids are being exposed an such an early age. They are making video games where the objective is to kill someone, aimed at kids 8-16. This is what I was talking about in my media posting. Kids are being exposed to such violence at an early age and wonder why more and more kids are being killed by gang violence or guns. There is no accountability. They can't see what such violence at an early age will do to the sculpting of their childhood.
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